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Dash for growth at company founded by Indian yoga guru leads to stumbles
HARIDWAR, India (Reuters) – Three years ago, Indian yoga guru and entrepreneur Baba Ramdev was riding high.The consumer goods empire he co-founded had tapped into a wave of Hindu nationalism after the election of Prime Minister Narendra Modi. Customers were snapping up Patanjali Ayurved’s affordable, Indian-made products such as coconut oil and ayurvedic remedies, in a mounting threat to foreign companies that had bet big on India.
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Dash for growth at company founded by Indian yoga guru leads to stumbles
HARIDWAR, India (Reuters) – Three years ago, Indian yoga guru and entrepreneur Baba Ramdev was riding high.The consumer goods empire he co-founded had tapped into a wave of Hindu nationalism after the election of Prime Minister Narendra Modi. Customers were snapping up Pata...
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